Cozy, Collectible, and Cold-Kissed: Marketing December 2025
Articles
The Makeup Trends Set to Define 2026
Shades by Shan: A Road Paved with Authenticity, Flamin’ Hot Cheetos, and a Little Magic
Cosnova Acquires Niche Beauty Lab
L’Oréal Professionnel Enters the Post-Influencer Era
Why Ulta Beauty Is Investing in a Dedicated Wellness Experience
Curated Retail: Ulta's Bet on a Different Kind of Marketplace
Retail Watch: Who Launched Where in December 2025
How Perimenopause Is Reshaping the Wellness Economy
Inside the Creative Playbook That Will Power Beauty’s Top Ads in 2026
Jupiter: FUTURE50 2026
Take It Off: Shiseido Rethinks Mascara, Starting with Removal
P&G Buys Clean Health Startup Wonderbelly
Auction Canceled: Pat McGrath Labs Files for Chapter 11 Bankruptcy
Clorox Buys Purell Parent Company in $2.25 Billion Deal
Bask & Lather Co.: FUTURE50 2026
The 19 Most Exciting Beauty and Wellness Innovations at CES 2026
From “Too Niche” to a Nationwide Rollout: Unfabled and the Reset of Women’s Health