Mess By Mitchell: What Brands Can Learn from an Influencer Collaboration Gone Wrong
Articles
Pixels and Pavement: Blending CGI and Guerrilla in Beauty Marketing
How Luxy Hair’s First Prime Day Drove a 160% Sales Surge
Can Sunscreen Be Sexy? Kopari Thinks So
How MCoBeauty’s National Dupe Day Sparked a 10,000% Spike in Sales
The Art of Crafting a Winning Award Submission
Immersive Brand Building: Decoding Gen Z and Alpha's Phydigital World
Common Sense Disruption: Capturing Opportunities in Plain Sight
What It Takes to Hit the $100 Million Mark
Inside Erno Laszlo's Successful Campaign Using Reddit’s New Ad Platform
How One Beauty Founder Raised $6 Million Through Crowdfunding
How One Brand Founder Hedges Against Meta Dominance
How Pacifica Beauty Turned a Typo into a Successful Sustainability Campaign
To Align with Its "Embrace Your Power" Positioning, Avon Taps UK Creative Agency Free The Birds for Global Rebrand
Hear Me Raw Taps the Power of Gaming with Twitch Streamer QuarterJade
How Sol de Janeiro Turned a Single Hero Product into a Fragrance Phenomenon
Olaplex's Latest Marketing Stunt Turns the Tables on Dupe Culture
Using Experiential Marketing To Drive Record-Breaking Sales