Phlur: FUTURE50 2025
Articles
L’Oréal Makes Strategic Investment in Korean Fragrance Brand BORNTOSTANDOUT
Target Expands Beauty Aisle with 2,000 New Products, Most Under $20
Huda Beauty to Sell Fragrance Brand Kayali
Huda Beauty Founders to Buy Back TSG Stake
Nameless CPG Buys Wander Beauty
Covet & Mane Acquires Sitting Pretty Halo Hair
Hakkawise Acquires Men's Skincare Brand Wolf Project
Prima Acquired by Leading Hemp House of Brands
The Art of Crafting a Winning Award Submission
Excessive Hygiene Routines Mean Big Business—At a Cost
How to Get Beauty Gift Sets Right
The Top 10 Amazon Brands of 2024 by Market Share: What’s Driving Their Success?
Givaudan’s Metaverse Move and What It Means for the Future of Perfumery
BeautyMatter’s Most-Read Stories This January
The Backstage FW25 NYFW Rundown
From Courtside to Culture: How Beauty Is Shaping the Future of Women’s Sports
Specialized Plant Metabolites Revolutionize Cosmeceuticals for Skin Health