The BeautyMatter Deal Index tracked 77 transactions in Q4 2025, a 20.2% decline compared to Q4 2024. For the year, the Index tracked 262 deals, an 11.8% year-over-year decline. In Q4, the Index tracked 44 growth investments, an increase of 15.8% year over year, and 31 M&A transactions, a 38.0% decline. For the year, the Index tracked 128 growth investments, even with 2024, and 127 M&A transactions, a 21.6% decline.

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Beauty Deals: Investment + M&A Transactions Q4 2025

“BeautyMatter is the only one that provides full insight, not just the hard data or the numbers, but also the intelligence of understanding what the numbers mean for companies and the market. I think that is a super valuable source for the investors, for the founders, for the strategists who are trying to buy brands, to understand what it's really like, what's going to be the next thing.”
-Jorge Cosano
Founder & Managing Partner, Synchronicity Ventures

Investors: If you’re an active or interested investor in the beauty and wellness space, this report is a must-read. The detailed analysis and insight provided will help guide you toward fruitful investment decisions.

Brands and Retailers: If you are in fundraising mode or contemplating an exit and looking for a list of investors active in the space, we’ve also got you covered.

You will have access to:

• 144 pages covering deals across the beauty and wellness value chain
• BeautyMatter Q4 Index
• Easy-to-reference charts including 77 transactions, organized by category with high-level details and financial players involved
• Overview on the state of the industry for the quarter from BeautyMatter
• SEO trend report from machine intelligence platform, Spate
• Social media metrics of key brands from Dash Social
• Deal flow chart - who invested in what in Q4 with live links
• Recaps and details of 77 individual transactions
• List of angel investors active in Q4
• List of private equity and venture capital firms active in Q4 with live links

For a competitive edge, follow the money.

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