This week it’s all about scents, whether it’s Homecourt’s room deodorants, Native’s deodorant and body spray, or OffCourt’s post-sweat fine fragrances. Benefit is on a mission to eliminate pores with the new seven-piece Pore Care collection. Brands are also looking for new ways to reach the constantly on-the-go consumer. Never Go Alone has launched with the aim to make wellness and hygiene care while traveling easier and more accessible.RETAILAtwater, the brand that creates skincare and grooming products to help simplify daily routines, expands its footprint beyond launch partner Nordstrom, but sticking with its department store strategy, launching in four Saks stores and online.Iris&Romeo, the clean beauty brand known for creating skincare/makeup hybrids, has entered their first retail partnership with Credo, debuting the full range of products in 11 stores nationwide.The cult classic haircare brand Not Your Mother's has doubled down on its relationship with Walmart hitting shelves in Canada with seven hero SKU’s. Walmart will represent the first foray into the Canadian market for the business.BRAND