This week, celebrities are dominating the scene, with launches from Hailey Bieber’s Rhode, an expansion into haircare for Rihanna’s Fenty brand, and an entry into the industry from YouTuber/boxer Jake Paul. Gen Alpha are once again in the spotlight as beauty veteran Sabrina Yavil debuts tween personal care brand Gryme. Including launches from Murad, Isle of Paradise, and Grown Alchemist, here’s what else recently caught the attention of our editorial team.BRAND
