This week, the beauty and wellness industry has seen a wave of innovation and expansion, as legacy names, rising disruptors, and cross-category collaborations redefine what it means to care for skin, hair, body, and beyond. Martha Stewart enters the skincare scene with science-backed brand Elm Biosciences, while Dyson steps into haircare with its first-ever product line powered by omega-rich oils. Women’s health platform Midi Health makes a major move into supplements, and Dove debuts an Amazon-exclusive menopause care range. Meanwhile, Ursa Major, BYOMA, and Necessaire expand their core collections into new territories. Here is what caught our editorial team’s attention recently.BRAND