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2025 Week 48: Beauty Brand and Product Launches

Published November 27, 2025
Published November 27, 2025
Eilish Fragrances

In the past seven days, beauty releases have focused on science-backed self-care. Red light technology stepped into the spotlight with Skin Gym’s new LED Head Cap designed to improve hair health, while pet beds from HigherDOSE utilize electromagnetic field technology and infrared heat therapy to improve longevity. Elsewhere, SPF formulas are being revamped with Face Reality’s new mineral sunscreens and Medicube’s primer-like collagen SPF. As for brands, Of Them All debuts with an AI-powered daily mantra app, blending mindfulness with daily beauty routines. Here’s what caught our editorial team’s eye this week.BRAND

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