This week, brands have tapped iconic film and television franchises for limited-edition collaborations. TRESemmé steps in as the signature haircare partner for The Devil Wears Prada 2, NYX Professional Makeup expands its ongoing collaborations with The Simpsons through a new collection, and Old Spice introduces men’s grooming scents inspired by The Super Mario Galaxy Movie. In brand launches, influencer Alix Earle unveiled Reale Actives, an acne-focused skincare line, while WNBA player Lexie Hull debuted Forta Cosmetics, designed to withstand movement throughout the day. Meanwhile, nail care brands are generating buzz: Essie has rolled out a rebrand featuring campaigns that spotlight its iconic shades, and OPI has relaunched its chrome polishes in new colors. Featuring news from Morphe, Prada Beauty, and MAC Cosmetics, here’s what caught our editorial team’s eyes over the past seven days.BRAND