In the past seven days, the “beauty from within” approach continued to gain traction, with launches including a dietary supplement from Niance, the Skin Pill from Musely, and a colostrum-based soda from Armra. In haircare, new launches focused on treatment and performance include a bleach-protection spray for professionals by Goddess Maintenance, a curl-focused shampoo and conditioner from Olaplex, and a texture spray from Aveda. Meanwhile, new brand Kerativ also debuted with a serum and shampoo centered on scalp-led haircare. Collaborations this week leaned heavily into food-inspired concepts, with brands partnering with candy and pickle companies for both sweet and savory launches. Featuring updates from Typology, Benefit Cosmetics, and Milani Cosmetics, here’s what caught our editorial team’s eye recently.BRANDS