This week, fragrance remained in the spotlight through gourmand profiles and cross-category collaborations. Así Fragrances launched as a Latin-inspired fragrance concept, while Huda Beauty debuted its first-ever perfume and Amika and Ellis Brooklyn teamed up for their second fragranced haircare drop. Elsewhere, makeup launches focused on soft-blur finishes, with lip balms and hybrid blush formats leading the way. Including news from Haus Labs, Hourglass Cosmetics, and Wonderskin, here’s what recently caught our editorial team’s attention.

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