This week, newcomer men’s-focused brands arose across categories, including Montauk Man’s ocean-inspired fragrance collection and Prospero’s hemp seed oil-based skincare range. Beexury debuted with a honey-powered skincare line rooted in Haitian beauty rituals, while dermatologist-founded More Than Nine caters to pregnant and postpartum mothers seeking simple, effective skincare options. Meanwhile, brands continue to tap into pop culture and fandoms, with MAC Cosmetics unveiling a limited-edition Viva Glam collection with Chappell Roan, Lush reuniting with Hello Kitty and Friends for a second collaboration, and Lilly Lashes channeling Y2K nostalgia through a Bratz-inspired lash collection. Featuring news from Fenty Beauty, Tarte, and Pepper Pout, here’s what caught our editorial team’s attention in the past seven days.

BRANDS