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2026 Week 28: Beauty Brand and Product Launches

Published July 9, 2026
Published July 9, 2026
Beauty Creations

This week, fashion houses expanded their fragrance portfolios with launches from Acne Studios, Lacoste, and Diesel, which unveiled its first fragrance designed specifically for women. Meanwhile, home fragrance brands continued to deepen their presence in the sleep and wellness space with Drift's new diffuser scent and a Pura x Calm collaboration. Nail innovation also remained a focus as brands introduced colored soft-gel builders, sun-cured gel strips, and press-ons. New brand Stellar Beauty entered the tween skincare conversation, while Mayah launched with products designed to support mothers through every stage. With news from Beauty of Joseon, Ouai, and Laneige, here's what caught our editorial team's attention over the past seven days.

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