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2026 Week 31: Beauty Brand and Product Launches

Published July 30, 2026
Published July 30, 2026
Kylie Cosmetics

This week's launches keep pace with the season's heat, including deodorizing mists from AKT London and Cantu. Hair fragrance continues to gain momentum with new collections from DesignMe and Tocca, while Gap’s beauty comeback has officially kicked off with its nostalgic reimagining of its iconic '90s fragrances for the modern consumer. Meanwhile, Ayurvedic-inspired formulas, curl-focused collections, and the debut of Latinx-founded brand Horae of Spring highlight a growing emphasis on ritual-driven haircare. Featuring news from Ilia, Kylie Cosmetics, and Dr.Jart+, here’s what recently caught our editorial team’s attention.

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