This week, new beauty-meets-wellness brands have emerged, with a matcha-powered launch from Twofold Wellness and an allergy care line from Wizard Wellness that uses common beauty ingredients. In collaboration news, food and drink–inspired products are still popular, with limited-edition soda-inspired lip balms from cocokind x Olipop, a tomato lip balm from California Naturals x Sauz, and a new key lime pie scent from Dove x Crumbl. On the skincare front, K-beauty brands Beauty of Joseon and Sulwhasoo are harnessing ginseng for its rejuvenating properties. With news from IT Cosmetics, Odele, and Dyson Beauty, here’s what caught our editorial team’s attention over the past seven days.BRANDS