In the past seven days, several new haircare brands have entered the market. Believe made its debut with a volume-enhancing line, while superstar Cardi B announced her new venture, Grow-Good Beauty. New collections also took center stage, with Bounce Curl unveiling its Weightless Collection and The Hair Edit introducing targeted concentrates. In fragrance, Scents Unearth’d launched as a culture-inspired brand, with scents influenced by regions ranging from Egypt and the Amazon to Colombia and Mexico. On the skincare front, eye creams continue to gain momentum, with new SKUs from Doctor Babor, Remedy, and Dezi Skin. Alongside news from Patrick Ta, Heretic Parfum, and Make Up For Ever, here’s what caught our editorial team’s attention this week.BRANDS