Despite what was largely a lackluster year for beauty deal activity in 2023, the final few months of the year showed substantial strength, particularly as it relates to M&A. We wanted to know if the momentum would continue, so we went straight to the source and asked the BeautyMatter dealmaker community for their thoughts. Spoiler alert: dealmakers are pretty optimistic about the prospects for 2024 but, more interestingly, we were able to get them to share some insights about the factors and fundamentals that will drive deals in 2024.Before we jump into predictions, let’s first talk about who’s making them. We reached out to a broad cross-section of top professionals involved in both advising and executing beauty investment and M&A deals. Here’s a summary of who they are: