Bath & Body Works has its second CEO in less than three years. The beauty retailer has named Daniel Heaf to the position effective immediately. He succeeds Gina Boswell, who's been leading the company since November 2022. In March, the BBW said Boswell would be temporarily absent for several weeks due to surgery.
Heaf most recently served as Nike’s Chief Strategy and Transformation Officer until the sneaker giant’s new CEO, Elliott Hill, eliminated his role. Prior to that role, Heaf served as the head of Nike Direct where he oversaw 45,000 employees and 9,000 stores in 41 countries. He also previously led Burberry’s digital transformation.
“Through a strategic search, the Board recognized a rare and exciting opportunity to bring on Daniel as the next CEO of Bath & Body Works,” said Sarah Nash, Chair of the Board. “Daniel is a forward-thinking leader with a remarkable track record of driving innovative, transformative growth across iconic global brands. He brings bold and direct leadership which energizes and inspires teams to rally behind him. His vision for evolving Bath & Body Works to be highly coveted, relevant, and resonant for customers everywhere—combined with his consumer-first mindset—make him the right person to lead Bath & Body Works. Daniel, his leadership team, and the Board will partner closely to develop a forward-looking strategy that honors the company’s legacy while embracing bold, necessary transformation to meet consumers where they are.”
“I am honored and energized by the opportunity to lead Bath & Body Works into its next chapter of growth,” said Daniel Heaf. “Bath & Body Works has extraordinary untapped potential and sits at an exciting inflection point. Together, with the foundation of an iconic brand, more than 50,000 associates, tens of millions of active loyalty members, and a strong North American store footprint and supply chain, we have an opportunity to become the defining home fragrance and beauty brand of choice globally. I look forward to working closely with the Board, the leadership team, and our associates to build on the company’s fragrance leadership and accelerate growth.”
In conjunction with announcing the new CEO, Bath & Body Works pre-announced first-quarter results. Both revenue and profit surpassed the company’s estimates, with revenue growing 3% year over year to $1.42 billion. The retailer reaffirmed its previous full-year guidance, assuming a 10% tariff on goods from China, but excluding any other tariff changes.
