Healthy food and beauty e-commerce platform Kazidomi has raised €6 million in a funding round led by Invest For Jobs and FJ Labs.

WHO: Co-founded by Alain Etienne and Emna Everard in 2016 Kazidomi is a Certified B Corp on a mission to make healthy products more affordable. The Belgian company sells groceries online through a subscription model providing members preferential prices that are substantially less than traditional supermarkets. The more than 3,500 products curated on the platform across food, hygiene, beauty, wellbeing, and home-care are all validated by health experts. Primary operations today are in France and Belgium but Kazidomi delivers to15 different countries.

WHY: The funds will in part be used to reinforce its private label product and plans to grow its team.

IN THEIR OWN WORDS: “Numerous parameters seduced us in the Kazidomi project,” Christophe Picard, senior investment manager at IFJ, said in a statement. “First of all, there is the concept: excellent, with a strong personal history and a very clear vision from Emma and Alain on where they want to be in a few years.

“There is also this clear impression of a united and motivated team around the two co-founders, which conveys strong corporate values, modern and in tune with our times,” he continued. “I also emphasize a governance of rare quality at this stage of a company’s development. Finally, the prospect for job creation obviously weighed heavily in our assessment of the dossier. This constitutes a very healthy cocktail in which we – IFJ – found ourselves and we wished to be able to support over time.”

DETAILS:

• Kazidomi raised €6 million in a funding round led by Invest For Jobs and FJ Labs with participation by a private investor, with retail and finance expertise.
• Members subscribe to an annual membership of €100 and can then benefit from preferred prices, which are up to 50% less than traditional supermarkets.
• Kazidomi has tripled its sales annually over the past four years and has more than 20,000 members and is expanding to Holland and Germany.
• Its private-label line currently consists of 170 SKUs and makes up 5 percent of the portfolio.
• Earlier this year the business closed a fundraising round of over €1 million led by Dominique Baudoux, the founder of aromatherapy company Inula.
• Kazidomi also participated in the HEC program at Station F.