Each year, online beauty destination Cosmetify provides insight into the beauty brands and influencers that gained the most traction in the past twelve months. While reports previously followed an analysis of Instagram and YouTube followers, engagement, and Google searches, this year focuses on TikTok success stories. Cosmetify's Most Popular Beauty Brands and Influencers 2023 report looked at data regarding followers, like count, and number of views across several beauty brands on TikTok. Huda Beauty was named the hottest beauty brand, The Ordinary was the biggest skincare brand, and Kylie Jenner was the most popular influencer. BeautyMatter breaks down the other key findings:
Hottest Beauty Brands on TikTok
- Huda Beauty: 8.7 million followers, 187.2 million likes, 5.7 billion hashtag views
- Rare Beauty: 3.5 million followers, 50.3 million likes, 7.7 billion hashtag views
- Florence by Mills: 3.4 million followers, 59.8 million likes, 2.9 billion hashtag views
- Fenty Beauty: 2.5 million followers, 48.8 million likes, 3.9 billion hashtag views
- Kylie Cosmetics: 3.3 million followers, 26.7 million likes, 3.9 billion hashtag views
- e.l.f Cosmetics: 1.5 million followers, 20.7 million likes, 1.9 billion hashtag views
- Charlotte Tilbury: 1.3 million followers, 13.1 thousand likes, 3.8 billion hashtag views
- NYX Professional Makeup: 942.8 thousand followers, 10.1 million likes, 1.8 billion hashtag views
- Morphe: 1.2 million followers, 13.2 million likes, 1.2 billion hashtag views
- Maybelline: 747.2 thousand followers, 4.5 million likes, 7.2 billion hashtag views
The 2023 report highlighted the dominance of celebrity beauty brands over TikTok, with the top five brands being spearheaded by well-known...
