Generating excitement around limited-time offerings and special promotions, pop-up shops hold a special place in consumers' hearts, with 71% stating they find temporary retail events more exciting than chain stores. With this in mind, beauty brands now go above and beyond to create the next best pop-up to get shoppers talking. During this ongoing journey, it has become evident that no two pop-ups are the same, with creative ideas varying across the industry. Recently, Djerf Avenue Beauty partnered with Dyson Beauty to present a wholesome-vibe temporary salon, while Lush opened the doors to its latest activation, Shrek's Swamp. BeautyMatter rounds up the pop-up stores that captured our editorial team's attention across the past few weeks: