TikTok native BelliWelli secured a $10 million series B investment from existing investor Invus to support retail expansion.WHO: Founded in 2020 by Katie and Nick Wilson and Tyson Woeste, BelliWelli is a wellness brand on a mission to destigmatize digestive health and fill a gap in the $280 billion functional food market. Katie Wilson, an IBS sufferer, founded the company after years of wading through labels and consulting doctors to find a product that didn't trigger her symptoms. With BelliWelli, she not only introduced the first gluten-free, probiotic-packed, certified low FODMAP, vegan snack bars but formed a community for those struggling. BelliWelli aims to make gut health mainstream, spreading awareness around its potential to increase overall health and normalize conversations.WHY: The new capital will be used to build out the team and support continued retail expansion.DETAILS:BelliWelli closed a $10 million series B investment from existing investor Invus.Before this round, CB Insights reported a total raised of $16.39 million.This year, BelliWelli launched Daily Fiber and Probiotics Powder into 2,600 doors, Walmart retail stores nationwide and online, and Target, boosting the company to an 890% year-over-year sales increase.Wilson also credits the success of BelliWelli to a TikTok strategy that has helped the brand gain awareness.The brand’s growth is due in large part to BelliWelli’s success on TikTok, which has been led by co-founder Katie Wilson.