BIC acquired the iconic Tangle Teezer detangling haircare company from Mayfair Equity Partners in a €200 million ($210 million) deal.

WHO: Launched in 2007 as the world’s first retail-anchored and professional detangling tool, Tangle Teezer is a British company that designs an award-winning range and unique patented range of brushes that allow customers to better manage long-term hair health with less damage and breakage. The first and signature product, a detangling hairbrush dubbed "The Original," eventually achieved cult popularity. The brand is sold in 70 international markets.

Mayfair Equity Partners is a dedicated technology and consumer investor, with assets under management of over £2 billion ($2.5 billion). Mayfair’s investment philosophy centers on backing people and their ideas, working with founders and management teams to help them realize their ambitions. Mayfair’s model of Active Partnership includes a senior team of dedicated functional specialists who support portfolio companies with business process improvement initiatives that help unlock their full potential.

A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 14,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC 4-Color, BodyMark, Cello, Cristal, Inkbox, BIC Kids, Lucky, Rocketbook, Tattly, Tipp-Ex, Wite-Out, Djeep, EZ Load, EZ Reach, BIC Flex, Soleil, and more.

WHY: This acquisition supports BIC’s...