Biotech skincare brand Reome closed a first round of fundraising led by Rianta Capital.
WHO: UK-based biotech skincare Reome was founded in 2023 by former beauty editor, consultant, and board-certified TCM practitioner Joanna Ellner with a single product, Active Recovery Broth, a serum balancing the yin and yang of bioferments and biomimetics. Two additional products followed the cleanser: Three Suns Balm and Aerate Face Towel. The brand has a pipeline of 21 additional products and is carried at SpaceNK, Liberty, and Moda Operandi.
Founded in 2006, Rianta Capital is a family office of New Look founder Tom Singh based in Switzerland that provides investment advisory services and management support to trust funds and investment companies.
WHY: The investment allows the business to expand its product offerings, creating new ingredients with biotech partners, wholesale distribution, and direct-to-consumer business. The brand hopes to increase its wholesale footprint in Europe, Australia, and the United States in 2025.
IN THEIR OWN WORDS: ”I often say to investors, I may not be a seasoned entrepreneur with 20 failed businesses behind me, but what I do know is beauty,” founder Joanna Ellner told BOF. “I know what constitutes a trend versus a sea change in the industry.”
DETAILS:
- Reome closed £1.1 million ($1.4 million) in its first round of funding led by Rianta Capital.
- The brand launched with the support of a friends-and-family round worth £100,000 ($130,000).
- The next launch, slated for January 2025, was created by the L’Oréal-backed biotech lab Debut.
- Rianta Capita has also invested in suncare brand Hello Sunday.
