Key Takeaways:
- California Naturals closed a Series B financing round led by Align Ventures.
- The capital will fuel the brand's growth in major national retailers and support the launch of new product categories.
- Hayden Hiatt steps in as CEO; founder Shelby Wild continues to lead Product and Brand, in addition to serving as Chairwoman of the Board.
California Naturals closed a Series B that will fuel growth in national retailers and the launch of new product categories.
WHO: Founded in 2023 by beauty entrepreneur Shelby Wild, California Naturals is a clean personal care brand built on the belief that better-for-you products should also be better, full stop. Born in California and rooted in a relaxed, confident point of view, the brand offers high-performing hair and body care. The brand is sold in 15,000+ doors nationwide, including Target, Ulta Beauty, Sprouts, CVS, and Walmart.
WHY: The investment will fund working capital and marketing as the company scales to meet demand.
DETAILS:
- California Naturals closed their Series B financing round led by Align Ventures, with continued participation from existing investors, including Elizabeth Street Ventures.
- Since its 2023 debut at Target, California Naturals has delivered more than 300% year-over-year top-line growth while consistently outperforming velocity expectations, a rare feat given the pace of retail expansion.
- In 2024, California Naturals raised $4 million in funding to launch from L Catterton, Sandbridge, Midnight Venture Partners, Elizabeth Street Ventures, Eric Ryan, the entrepreneur behind Method, Olly and Welly, and Roth Martin, co-founder of Rothy’s.
