Tiny Associates (All Molecules AB) is to sell a majority stake to a consortium comprising Seoul-based health and beauty up-and-comer Grace Inc and Cheng Conroy of Chow Tai Fook Jewellery Group Limited, China’s largest jewelry company.WHO: Stockholm-based health and beauty brand Tiny Associates was founded in 2021 by David Hjalmarsson to drive pioneering sustainability and innovation in the beauty and health industry through the science of microbiome and biotechnology. The brand Tiny offers a growing range of products, including skincare and health supplements, all designed to support the skin and body’s natural microbiome. The products are developed with the latest microbiome research, featuring patented prebiotics and postbiotics alongside bio-fermented ingredients.Founded in 1991, and headquartered in Seoul, South Korea, Grace is a leading vertically integrated e-commerce group, distributor, and brand owner in North-East Asia and the Asia-Pacific region. It offers a one-stop solution for Lifestyle, Health, and Beauty categories, exclusively distributing over 50 global brands online and offline to more than 50,000 points of sales. Grace is the exclusive distributor of esteemed global brands such as Mustela and Yves Rocher Evian Facial Mist.Cheng Conroy is the Chairman of Advance Pharmaceutical Company Limited. He is also Vice-Chairman and Executive Director of Chow Tai Fook Jewellery Group Limited, China’s largest jewelry company. He previously worked as a corporate finance executive at a Hong Kong-based investment management company.IN THEIR OWN WORDS: "We acquired Tiny Associates to strengthen Graces's brand portfolio.