NYC-based Covet & Mane, a professional luxury hair extensions brand, has completed the acquisition of Sitting Pretty Halo Hair. WHO: Australia-based Sitting Pretty Halo Hair provides high-quality halo hair extensions that empower individuals to feel confident and beautiful.Dafina Smith founded NYC-based professional luxury hair extensions brand Covet & Mane in 2019. With over a decade of experience in the hair extension industry, Dafina recognized its flaws with hard-to-use products paired with improperly trained hair stylists.WHY: This acquisition signifies a strategic expansion for Covet Brands, establishing a comprehensive offering in both professional and consumer markets in the growing demand for quality hair extensions and haircare products.IN THEIR OWN WORDS: "I am honored to lead Sitting Pretty Halo Hair and continue its commitment to quality and innovation," says Smith. "As a female entrepreneur, I understand the importance of representation and empowerment. This acquisition is not just a business venture; it's a celebration of women's achievements and a step towards inspiring future female leaders." DETAILS:  Covet & Mane acquired Sitting Pretty Halo Hair.