This fall’s fragrance landscape proved anything but subtle, with launches spanning every tier of the market: from mass-driven gourmand crowd-pleasers to luxury heritage relaunches and experimental indie storytelling. Key themes included red and cherry notes, a wave of accessible gourmand vanillas, and the growing dominance of layerable, genderless scents. Brands leaned into nostalgia and heritage revival, Balenciaga resurrected Le Dix, Penhaligon’s updated Sartorial, and Liberty transformed its iconic prints into olfactory form,  while simultaneously investing in modern rituals and formats like Maison Louis Marie’s hydrating Hair & Body Mists and DedCool’s incense.Celebrity and lifestyle tie-ins remained strong: Ariana Grande expanded LOVENOTES, Troye Sivan brought Tsu Lange Yor to Nordstrom, and shoe brands Vince Camuto and Sam Edelman tapped into fashion-house-to-fragrance synergy with new seasonal duos. Meanwhile, indie players like Biology Fragrances and CYKLAR pushed wellness-driven and tactile scent experiences, signaling a continued consumer appetite for emotional storytelling in perfumery.MASS