Launch Date: August 2018
Geography: Canet de Mar, Barcelona, Spain
Founders:
Executive Team:
2025 Full Year Projected Revenue: $50M - $75M
Primary Category: Skincare
Other Category: Bodycare
Funding: Self-Funded
Primary Distribution Channel: DTC
Other Distribution Channels:
Key Retail Partners:
Key Markets:
2025 Projected Offline Distribution Points: 2,000+
Niche Beauty Lab was born in Barcelona in 2018 to challenge the outdated, overpriced, and slow-moving structures of the skincare industry. We saw a clear opportunity: create science-driven formulas, innovate at speed, and make high-performance skincare accessible to everyone—without compromising on quality, safety, or design.
With our in-house R&D lab, encapsulation technology, and end-to-end control of the supply chain, we develop breakthrough formulations that deliver measurable results at honest prices. Our philosophy is simple: luxury-level science, democratized.
Home to Acnemy, Transparent Labs, and Theramid, we serve a global community—from Gen Z discovering skincare for the first time to ingredient-savvy consumers seeking advanced treatments.
Today, Niche Beauty Lab has grown into a beauty innovation hub trusted in more than 30 countries, driven by a team obsessed with research, agility, and relentless improvement. “From Our Lab to You” is more than a slogan—it’s our commitment to shaping the future of accessible, effective, and transparent skincare.
Insights: Sergio Chorrero, Co-Founder + CEO
Why now and why you?
Consumers are demanding transparency, efficacy, and fair pricing. At a time when trust in traditional beauty models is declining, we offer what the new consumer expects: science-first innovation delivered quickly, honestly, and affordably.
We are uniquely positioned because we own the full process—from research and formulation to design and manufacturing—allowing us to respond to emerging needs in real time. Our brands resonate deeply with Gen Z and emerging audiences who want clarity, education, and authenticity, not marketing noise.
What fuels your competitive advantage?
Our competitive edge lies in a combination of scientific rigor, speed, and vertical integration. With our own R&D lab, Nichosome encapsulation technology, and a fully integrated supply chain, we innovate faster than traditional players while maintaining exceptional quality.
We don’t outsource innovation; we create it. This enables:
• High concentrations of clinically tested ingredients
• Faster go-to-market cycles
• Affordable pricing without compromising performance
• Full transparency and educational content that builds trust
This blend of science, agility, and accessibility defines our category leadership.
What’s your proudest accomplishment to date?
We are proud of having built three globally recognized brands—Acnemy, Transparent Labs, and Theramid—that have redefined the skincare experience for thousands of consumers. We democratized categories previously reserved for high-end dermatology, created a loyal community across more than 30 countries, and have proven that premium science does not need a premium price tag. Most importantly, we’ve helped people feel good in their skin—especially younger consumers struggling with acne and confidence.
What is the one thing you wish someone had told you?
That innovation is not just about science or product—it’s about resilience. No matter how strong your technology or your vision is, you must be equally strong in navigating the complexities, setbacks, and constant reinventions that come with building in beauty.
What would you tell your past self before starting this journey?
Trust your intuition, stay obsessed with the consumer, and don’t be afraid to challenge the norms—even if the industry resists at first. Speed is a superpower, but consistency and focus are what sustain long-term impact.
What does success look like in the next 3-5 years?
Success means becoming one of Europe’s most influential beauty innovation hubs, scaling our brands globally while preserving our scientific integrity and affordability promise.
It looks like:
• Double-digit year-over-year growth
• Further expansion in the US
• A community-led ecosystem educating the next generation of skincare users
• A positive cultural impact—making credible skincare education accessible to all
Ultimately, success is transforming the way the world understands and accesses high-performance skincare.
What's one industry trend that is overhyped, and what's being overlooked?
Overhyped: “one-ingredient” minimalism. Single actives oversimplify skincare and often lead consumers to over-layer and misuse formulas.
Overlooked: the power of smart formulation design—where ingredients are thoughtfully combined, encapsulated, and synergized. True efficacy comes from science, not simplicity.
How do you think the industry needs to evolve?
Beauty must evolve toward radical transparency, evidence-based formulations, and fair pricing models. The industry should prioritize consumer education, responsible communication, and innovation driven by real efficacy, not aesthetics or trends. Speed of execution and scientific rigor must coexist—and accessibility must remain central.
If you could wave a magic wand, what one wish would you make for your business?
To accelerate our global expansion while maintaining our core DNA: science-first innovation, transparent communication, and accessible pricing—bringing high-performance skincare to every generation and every market, without compromise.
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