Launched: 2017
Key Executives:
2025 Full Year Expected Revenue Range: $10 To $20 Million
2025 Projected Offline Distribution Points: 1,000
Primary Category: Facial Skincare
Other Categories: Haircare, Fragrance
Key Markets: United States, Canada, United Kingdom
Retail Partnerships: Sephora, Amazon, Cult Beauty
Primary Distribution: DTC
Other Distribution: Prestige
Funding Rounds: Self-Funded
Notable Advisors: Margarita Arriagada
I started Ranavat in 2017, after a battle with postpartum hair loss and skin issues. It was in this time of need I turned to my South Asian roots and experienced the healing power of Ayurveda. These products were only available in Indian grocery stores on the bottom shelf, and I embarked on a mission to change this. I wanted Ayurvedic beauty to be accessible and luxurious. I used my background as an engineer and scientist to create products that are scientifically proven and utilize the power of Ayurvedic ingredients.
Insights provided by Michelle Ranavat, Founder + CEO
Key business initiatives for 2025?
With the incredible performance of the Saffron Serum quickly approaching over half a million units sold, we are still the best kept secret in beauty. 2025 is the year we are looking to gain mainstream traction in the US, Canada, and Australia.
What are you most proud of having accomplished?
I am most proud of our patient growth strategy over the past seven years that has allowed us to remain self-funded and grow our revenue over $10 million while maintaining profitability. This has allowed us to make nimble strategic decisions, foster top talent in the industry, and build a brand for the long run.
Insight on the future of the beauty industry.
The future of beauty will be fewer, better brands that have a unique point of difference and are building for the long run. The hot investor market created some huge successes that grew massively over five years, but the softening we have seen in investment will lead brands to grow slowly, mindfully, and have fewer more meaningful launches.
What is the best piece of advice you’ve been given?
"Don't compare your beginning to someone else's middle." When I started out, Indian beauty did not exist in the US, and it took a very long time to build awareness. It was important not to look at how fast other brands were growing and compare it to my journey. There is no right or wrong answer when starting a brand; remember that every person's vision is unique, and some brands grow quickly and others take time.
What is the best mistake you've ever made and what did you learn?
The biggest mistakes I have made all occurred when I did not trust my intuition. My biggest lesson is there is no "game plan.” Winning is in the details—you can’t follow a playbook; it is a combination of common sense, intuition, and perseverance.
What advice would you give to someone contemplating launching a beauty brand?
While it may feel hard, focus on what makes you unique, even if others may not understand. It takes so much longer than you think, but don't let that stop you!
If you could change one thing in the beauty industry what would it be?
If I could change one thing, it would be to focus more on individuality rather than copying.
