Goop raises $50 million in a Series C with investors in the round including NEA, Lightspeed, and Felix Capital. This round brings Goop’s total outside investment to $82 million.
WHO: Gwyneth Paltrow founded Goop in 2008 out of her kitchen as a homespun weekly newsletter. She wanted a place to organize her unbiased travel recommendations, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. The brand has evolved into a full-blown content-and-commerce lifestyle company.
WHY: The newest investment will fund its international expansion, the company says, adding that it will specifically focus on expanding e-commerce into Europe by the end of the year, as well as host overseas events.
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