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Less Perks, More Purpose: How to Survive Beauty’s Industry-Wide Hiring Shakeup

Published August 21, 2025
Published August 21, 2025
Alyssa Jane via Unsplash

Key Takeaways:Beauty hiring shifts demand clarity, agility, and specialized skills rapidly.Senior roles fragment; junior talent hustles via digital platforms.Collaboration, confidence, and niche expertise define success in beauty careers.Thirty minutes. That’s how long it took for a BeautyMatter job advertisement shared on LinkedIn to fill with 50 applications—a snapshot of a new reality. Across the beauty career landscape, a paradox reigns: From entry-level to C-suite, there are fewer jobs, more applicants, and an industry reshifting its professional requirements.In the past year, layoffs at four of the largest beauty and personal care conglomerates—most recently staff cuts at Shiseido—have thinned teams globally, as a wave of restructures and leadership changes reshape how, and who, brands hire. For executives, stability is being replaced by fractional contracts and project-based work. On the other end of the spectrum, recent graduates hoping to enter the beauty industry often break in through internships (unpaid in some instances), freelance gigs, and working tirelessly on personal platforms.In this climate, while it may seem unattainable at times, opportunity still exists—but it takes clarity, agility, and skills to rise above the noise of a busy market. Layoffs Reshaping LandscapeIn Q1 of 2025, Unilever cut 6,000 jobs, with plans to eliminate 7,500 positions in total by the end of the year—a restructuring plan predicted to result in $550 million of cost savings.

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