Key Takeaways:Target partnered with eos to launch Crème de Pistachio Body Lotion in response to pistachio fragrance trends.In just four weeks, the collaboration became the #1 selling beauty item at Target. The retailer’s trend forecasting strategy is based on decades of consumer insights, close collaboration with brand partners, and intuition.Forget stop the scroll. For brick-and-mortar retailers, the challenge is even greater: How do you get viral products on store shelves before they even go viral?In a world where TikTok trends move faster than shelf resets, retailers are under constant pressure to stock shelves with trending products before the hype fades. Facing increased competition, declining brand loyalty, and a shrinking divide between scrolling and shopping on platforms like TikTok Shop, the retailer-brand relationship has never been more important for both parties to win at the brick-and-mortar retail level.Identifying trends is easy enough, but developing products and delivering them to stores across the country before the fad fades is no small feat. Many retailers are “in the kitchen” with brands, collaborating on product launches based on consumer insights, but this kind of partnership requires a careful balance of speed and strategy to succeed.Target’s trend forecasting approach is designed to identify what’s next—and get it on shelves fast. Through a combination of data analysis, consumer insights, and close collaboration with brand partners, the mass retailer moves with agility and speed, predicting what beauty shoppers will crave next long before the trend hits TikTok.