WHO: Goodai Global was established in 2015 by beauty industry veteran CEO Cheon Joo-hyuk. Its initial acquisition was of Joseon Beauty in 2019, followed by Tirtir, House of Hur, Skin1004, and Craver Corporation.WHY: The fresh capital will support Goodai Global's M&A strategy, specifically the acquisition of K‑beauty brand Round Lab’s operator Seorin Company and Skinfood, as well as a plan to go public within three years.DETAILS:Goodai Global secured an 800 billion won ($600 million) funding round from investors including IMM Private Equity, JKL Partners, Premier Partners, Kiwoom Private Equity, and Company K Partners.BOF confirmed the round valued the business at $3.1 billion.