CVS Pharmacy is rolling out 80 new products under the Live Better by CVS Health brand, along with a commitment that all packaging in the expanded health and wellness brand be at least 80% recyclable. The assortment will span nine categories and make some of the most sought-after trends in the wellness space more accessible.

“We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health,” said Brenda Lord, Vice President, Store Brands, CVS Health. “Holistic wellness is a personal journey. With the unveiling of so many new Live Better product offerings, customers have access to high-quality ingredients that reflect the latest wellness trends, at a good value.”

In addition to products featuring popular and emerging ingredients such as elderberry, ashwagandha, turmeric, kelp, maca, ginseng, and charcoal, many are also labeled USDA-certified organic, non-GMO project-certified, gluten-free, cruelty-free or vegan. The brand calls out unique ingredient details, and rich storytelling of how some of the products were sourced and sustainably manufactured.

• Live Better by CVS Health Wild-Caught Fish Oil: Sourced from Walleye Pollock caught wild in Alaskan waters by Marine Stewardship Council sustainably-certified fisheries. Within hours of being caught, the oil is extracted, pressed, and purified by a family-owned American company to maximize freshness.
• Live Better by CVS Health Bamboo Toothbrush: To ensure vital food supplies are not taken from wild animals, this product is made from Moso bamboo, which is not part of a panda’s diet.
• Live Better by CVS Health MCT Oil: A source of beneficial, energy-supporting essential fatty acids, this product contains ingredients from raw material suppliers that are certified by the Roundtable on Sustainable Palm Oil.
• Live Better by CVS Health Marine Green Blend Powder: This naturally gluten-free, vegan, and USDA-certified organic product is made of kelp, chlorella, and spirulina that is a good source of naturally occurring iron.
• Live Better by CVS Health Baby Cheek balms: Each product is manufactured using sustainable practices such as solar and wind power.