Furthering its diversification strategy, the Lorience Group has acquired German skincare brand Biotulin.WHO: Founded in 2014 by Helmut Reis and Ralf List, Biotulin is owned and operated by MyVitalSkin, producing its 100% vegan anti-aging facial care products in Germany. The brand is known for its exclusive formulas based on Spilanthol and other natural active ingredients such as hyaluronic acid. Recognized as the natural alternative to botulinum toxin, Biotulin has distinguished itself in the skincare market.Lorience Paris was created in 2004 by Robin Schlang as the company as “Architects of fragrant worlds” specializing in creating and distributing licensed brand perfumes, such as Mauboussin Parfums. The company has also gained extensive mastery of the digital market worldwide, now achieving 50% of its sales through this channel globally. The group is becoming a global player in the cosmetics sector present in fine fragrance, haircare, and skincare.WHY: Generating its revenue primarily through the online channel, Biotulin allows Lorience Group to continue its digital expansion, strengthen its e-commerce expertise, and add skincare to its portfolio.IN THEIR OWN WORDS: Robin Schlang, President of Lorience Group, is pleased with this very promising acquisition: "Adding Biotulin to our portfolio represents an exceptional strategic opportunity, particularly by strengthening our international digital distribution network. We are convinced that Biotulin’s reputation and innovation perfectly align with our vision of creating unique experiences for our customers worldwide. This acquisition fully marks our commitment to development and our ambition for the future.