Launch Date: November 2018
Geography: Los Angeles, CA, United States
Founder: J.P. Mastey, Founder + CEO
2025 Full Year Projected Revenue: $2M - $5M
Primary Category: Bodycare
Other Categories:
Funding: Self-Funded
Primary Distribution Channel: DTC
Other Distribution Channels:
Key Retail Partners:
2025 Projected Offline Distribution Points: 300
People are waking up to how toxic we’ve made our environment and have started taking more care in eating healthfully—choosing to look for organic, fresh, and well-sourced food. When people start to care about what they put in their bodies, they inevitably begin to care about what they’re putting on their bodies, too.
CORPUS was founded in 2018 with this exact sentiment in mind by J. P. Mastey, a skincare expert with over 20 years of experience. “My motivation was personal and began in 2015 when we were expecting our first child. In the process of preparing our home for our new baby, I went from someone that merely glanced at ingredient panels to someone who obsessed over them and about the idea of clean and safe ingredients. But all the “natural” products I found were either not truly natural or felt like I was forced to make a sacrifice on aesthetics, scent, texture, or performance. I was prepared to do it better.
CORPUS is made for people who don’t want to sacrifice quality for the sake of “going natural.” Our proprietary vegan, plant-based formulations are designed to be both purposeful and elicit happiness. The result is bodycare that goes above and beyond what you may have come to expect.
Insights: J.P. Mastey, Founder + CEO
Why now and why you?
Why me? I’ve spent over two decades building brands in skincare and fragrance—from redefining modern grooming with Baxter of California to now leading CORPUS with the same drive for innovation, quality, and purpose. I bring a relentless focus on getting things right, with a “no problems, only solutions” mindset. What drives me is the belief that there’s always a smarter, cleaner, more thoughtful way to do things—and I won’t stop until we find it.
Why now? Because the groundwork is done. We took the long road—intentionally. Built slow, weathered some storms, and came out stronger. CORPUS is ready for what’s next, and so am I.
What fuels your competitive advantage?
I only compete with myself. It’s never been about chasing others—it’s about pushing my own limits. Even with a launch date and a final formula, I’m always asking: Can this be better? That mindset keeps me sharp. It’s what’s driven every win so far and what keeps raising the bar for what I do next.
What are you most proud of accomplishing to date?
Fatherhood will always rank at the top—nothing compares. But if we’re talking professionally, being a second-time founder with an exit to L’Oréal is probably the most recognizable milestone. That said, what I’m personally most proud of is doing it my way. Building with integrity, trusting my instincts, and not compromising on what matters—that’s the real win.
What is the one thing you wish someone had told you?
That “overnight success” usually takes about 10 years, a dozen pivots, and that shipping boxes might become your full-time job for a while—and weirdly, you’ll kind of love it.
What would you tell your past self before starting this journey?
Trust your instincts—even when they go against the grain. The quiet voice inside you usually knows before the data does.
What does success look like in the next 3-5 years?
Success isn’t about chasing the biggest numbers or building for a boardroom. It’s about staying independent, staying profitable, and growing at a pace that’s intentional and manageable. CORPUS is still young, but we’re already profitable—and that’s by design. We’ll keep building carefully, staying true to what makes the brand meaningful, and creating products people genuinely love—not just buy.
What's one industry trend that is overhyped, and what's being overlooked?
Inclusivity is often overhyped; while broad appeal is important, trying to be everything to everyone can dilute a brand's identity. Focusing on authentic connections with a specific community may be more effective than aiming for universal inclusivity.
What’s overlooked is staying power. The "build to sell" mindset can hinder long-term success. Brands should prioritize sustainable growth and long-term value over short-term gains.
How do you think the industry needs to evolve?
The industry still operates with outdated practices that clash with today’s global market. Regulations remain fragmented by country—France can’t have a recyclable sorting graphic that’s different from Italy or Spain, and the constant need for packaging redesigns and reprints every year just isn’t sustainable. The pandemic showed us how quickly we adapted to QR codes, proving that in a digital world, information can be updated and modified without changing physical packaging. It’s time to simplify and standardize. Terms like "clean," "safe," and "sustainable" often mean different things in different regions, leading to confusion. By introducing global standards and using digital tools to update information, we can reduce waste, increase transparency, and give consumers the clarity they need. It’s time to evolve beyond the old systems and create a more sustainable, unified approach.
If you could wave a magic wand, what one wish would you make for your business?
If I could wave a magic wand, I’d wish for the ability to never make a mistake again. No more forgetting to hit "save," no more accidentally scheduling meetings at 3 a.m., and—best of all—never having to explain myself when I say something completely ridiculous. It’d be like living in a world where everything just works...
