Launch Date: May 2023
Geography: Beverly Hills, CA, US
Founders:
Executive Team: Mark Ferdman, President
2025 Full Year Projected Revenue: $8M - $10M, according to industry estimates
Primary Category: Skincare
Funding: Self-Funded
Primary Distribution Channel: DTC
Other Distribution Channels:
Key Retail Partners:
2025 Projected Offline Distribution Points: 215+
Dr. Diamond’s Metacine delivers clinically significant results without the clinic. Founded by Dr. Jason Diamond and inspired by his globally renowned medically proven procedures, our scientifically advanced formulas deliver transformative, clinically proven skin rejuvenation without a doctor’s appointment.
Insights: Dr. Jessica Combs, CEO + Co-Founder
Why now and why you?
Founded by a globally renowned facial plastic surgeon with 20+ years of expertise treating the world’s most photographed faces and led by medical aesthetic experts, Dr. Diamond’s Metacine is rooted in skin health and biohacking cellular longevity. Today’s beauty consumer demands proof over promises, and our cutting-edge formulas deliver visible, measurable, clinically significant results that meet Dr. Diamond’s unprecedented standards of aesthetic excellence.
What fuels your competitive advantage?
Dr. Diamond’s medical expertise and masterful aesthetic artistry is what drives A-list clientele into his Beverly Hills-based clinic, but his unique multimodality approach to achieving and maintaining long-term healthy, rejuvenated skin is what keeps them coming back. Dr. Diamond’s Metacine is inspired by the same philosophy—systematically biohacking skin’s natural performance in multiple ways with bioengineered, human-identical ingredients, visibly optimizing results.
What are you most proud of accomplishing to date?
Our formulas speak for themselves. As a privately-owned two-year-old brand, we’ve seen a tremendous amount of growth—primarily driven by community trial and testimonials.
What is the one thing you wish someone had told you?
I have years of experience as a doctor but am new to being the CEO of a young beauty brand, so I learn new things about this industry every day. I find it most useful navigating uncharted territories like a medical expert, soliciting data and advice to inform decisions.
What would you tell your past self before starting this journey?
I’d assure myself that unprecedented excellence and measurable results are, in fact, exactly what beauty consumers want.
What does success look like in the next 3-5 years?
We have plans to scale with a robust new product development pipe extending beyond the InstaFacial franchise, continued growth across North America, and global expansion.
What's one industry trend that is overhyped, and what's being overlooked?
Flash in the pan trends like using beef tallow and salmon sperm in skincare despite their lack of clinical efficacy are grossly overhyped. Something I think is largely overlooked is the overuse of subjective consumer claims studies by many skincare brands in place of objective and measurable clinical testing. Subjective consumer claims studies provide useful context, but consumers should be aware that subjective studies can’t replace objective, measurable proof.
How do you think the industry needs to evolve?
I’d love to see skincare marketing promises backed by objective clinical testing as a standard. Consumers deserve to know what they’re paying for.
If you could wave a magic wand, what one wish would you make for your business?
Our vision is to be the global authority in science-backed skincare trusted by patients, professionals, beauty consumers everywhere.
