Key Takeaways:
- Sales fell roughly 67% in the first quarter of 2026 after the brand was pulled from prestige retail.
- Nu Skin started wind-down charges in the first quarter of 2025.
- The brand website has been shut down but products are still available on Amazon.
Nu Skin has shut down BeautyBio after just three years.
WHO: Founded by Jamie O'Banion in 2011, BeautyBio combined skincare and patented beauty tools that promised pro-grade results at home. The brand was best known for its microneedling tools that launched in 2016.
Formed in 2018 by Nu Skin Enterprises, Rhyz is a synergistic ecosystem of consumer, technology, and manufacturing companies focused on innovation within the beauty, wellness, and lifestyle categories.
WHY: BeautyBio's prestige-retail model and Nu Skin's direct-sales multi-level marketing structure proved to be a misalignment.
DETAILS:
- Nu Skin has shut down BeautyBio.
- Nu Skin took a $25.1 million impairment on the business in the first quarter of 2025. In the first quarter of 2026, it recorded a further $5.9 million in wind-down charges, made up of a $3.1 million inventory write-off, $1.8 million in intangible impairment, and $1 million in other associated costs.
- As of March 31, 2026, the company's quarterly filing states that the BeautyBio asset group has "no remaining carrying value."
- BeautyBio's sales fell roughly 67% in the first quarter of 2026 after Nu Skin pulled the brand from prestige retail like Sephora, Ulta Beauty, Harrods, and Mecca.
- Rhyz, the arm of Nu Skin Enterprises, added BeautyBio to its ecosystem of consumer, technology, and manufacturing companies in 2023 in a $75 million deal.
- Kainos Capital, a middle-market...
