Key Takeaways:

• USV will add Wellbeing Nutrition to its portfolio, taking a 79% stake in the business.
• The deal extends USV’s commitment from prescription-led care to preventive and lifestyle-focused wellness.
• The acquisition is one of the largest exits in India's health and wellness startup space to date.

USV is marking its entry into India's fast-growing direct-to-consumer nutraceutical market with the acquisition of Wellbeing Nutrition.

WHO: Wellbeing Nutrition was founded in 2019, challenging the status quo in the nutraceuticals sector with a science-first philosophy. Today the product portfolio includes vitamins, minerals, protein, collagen, omega-3 supplements, and other wellness products. The company sells through its own digital platform, online marketplaces, and offline retail channels, and has a presence in international markets including the US, UK, and UAE. It currently retails through more than 6,000 outlets.

Mumbai-based pharmaceutical company USV was founded in 1961 and is focused on the development of small-molecule active pharmaceutical ingredients, as well as on custom research services for drug development. It is known for brands such as Glycomet-GP, Ecosprin, and Roseday in the oral anti-diabetic and cardiovascular segments. It is also the exclusive partner for Sebamed India.

IN THEIR OWN WORDS: “This acquisition dovetails strongly with our strategy to build a future-facing healthcare portfolio that responds to the changing aspirations of Indian consumers. Their success across channels, particularly through their own platform and their premium, clinically backed portfolio positions us well to accelerate growth while maintaining high standards of quality,...