Aesthetican Sofie Pavitt's namesake brand secured its first institutional investment from True Beauty Ventures. A group of friends and family also participated in the seed round.WHO: Sofie Pavitt opened the doors to her New York City skincare studio in 2017 after spending 15 years in the fashion industry. The studio has a team of seven aestheticians servicing 350 clients monthly. Pavitt also travels to the West Coast to see clients every three months.In 2023, she launched Sofie Pavitt Face with hero product Mandelic Clearing Serum. Today, the range consists of four additional products: Reset Benzoyl Peroxide Acne Treatment Mask, Nice Ice Toner Pods, Clean Clean Cleanser, and Micellar Cleansing Pads, positioned at entry-level premium pricing from $24 to $68. The brand is currently sold online at Goop and Violet Grey and facial destinations like Glowbar.True Beauty Ventures (TBV) is an emerging growth fund dedicated to beauty and wellness that was created to provide not just capital to indie brands in the space, but also true partnership and sector expertise. They leverage decades of beauty-focused institutional investment experience, firsthand operating expertise, and extensive industry insider networks to help businesses scale into successful, resilient, and long-lasting beauty brands. Their portfolio consists of Ami Colé, Aquis, BeautyStat, Caliray, Cay Skin, Crown Affair, Dieux, Evolvetogether, Feals, K18, Kinship, Maude, Moon Juice, Vacation, Youthforia, The 7 Virtues, The Maker, and Iris&Romeo.WHY: The capital will support growth and fund the building of a team. The business hopes to secure distribution at a large beauty specialty retailer in 2025.