Meet The Finalists: BeautyMatter 2025 Awards
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Articles
Where Function Meets Fragrance: Inside the Premium Laundry Care Boom
TikTok Tackles Teen Wellness with Mental Health Campaign
From Stadium Arenas to Subways: The Expanding Frontier of Scent Marketing
Nectar Social Emerges from Stealth with $10.6 Million in Funding
The Scent of Reinvention: How Phlur Created a Viral Success
How Deregulation Is Reshaping the Rules of Advertising
Beyond a Freebie: Inside the Digital Sampling Boom
Drunk Elephant’s Sobering Realization: The Cost of Gen Alpha’s Fickle Attention
Redrick PR: The Quiet Nigerian Agency Behind Africa's Largest Luxury Activations
Roblox Hits Checkout: Shopify Brings Physical Retail to the Metaverse
The Safety Era: Regulatory Shifts Set to Morph China's Beauty Market
NYSCC Suppliers’ Day 2025: The Convergence of Breakthroughs and Beauty
Meet BeautyMatter's Person of the Year 2025: The Lipstick Lesbians
How MCoBeauty’s National Dupe Day Sparked a 10,000% Spike in Sales
Pastels, Trinkets, and Glitter Galore: Inside the Magical Girl Beauty Boom
More than a Festival: Ulta Beauty World’s Stake in the next Era of Beauty Retail
Beauty and the Bankroll: e.l.f Launches Financial Literacy Roblox Game