Online beauty destination Cosmetify’s Annual Index is a look into the world's most watched beauty brands, influencers, and retailers. This year's study focuses on social engagement, social media followers, and Google searches to create an overall score (out of 10) to rank each contender. 2023’s Cosmetify Index names Rare Beauty as its hottest brand, Bubble Skincare as the number one rising brand, Sephora as the leading retailer, and Nikkie de Jager as the most powerful influencer. BeautyMatter outlines the rest of the findings:

Hottest Beauty Brands

• Rare Beauty: 17.2M Google searches, 7M Instagram followers, 7.81 overall score 
• Charlotte Tilbury: 23.1M Google searches, 6.4M Instagram followers, 7.71 overall score
• Kiko Milano: 18.6M Google searches, 6M Instagram followers, 7.66 overall score 
• MAC Cosmetics: 28.1M Google searches, 24.4M Instagram followers 7.3 overall score 
• Kérastase: 11.7M Google searches, 2.3M Instagram followers, 7.3 overall score
• The Ordinary: 21.1M Google searches, 12.7M Instagram followers, 7.19 overall score
• Fenty Beauty: 8.8M Google searches, 12.7M Instagram followers, 7.14 overall score 
• Huda Beauty: 7.8M Google searches, 54.1M Instagram followers, 7.09 overall score 
• Olaplex: 14.9M Google searches, 2.4M Instagram followers, 6.53 overall score
• Maybelline: 11.6M Google searches, 12.2M Instagram followers, 6.53 overall score 

The hottest beauty brands from this year's report are vastly different from those in last year's report. The only brands making the list from the previous report are Fenty Beauty (up two spaces) and Olaplex (down one place), with no sign of last year's biggest brands—Florence by Mills, CeraVe, and...