For beauty marketers, the concept of TikTok as a platform for brand building and amplification is sort of stating the obvious. Gen Z spends an average of 128 minutes each day on the platform, and 40% of that generation prefers the platform as its primary search engine of choice. 

#TikTokMadeMeBuyIt has fueled the platform's reputation for influencing product discovery and driving sales. With TikTok Shop, the platform expands its business strategy with tools and technology to become a shopping marketplace with aspirations to rival Amazon.

Just as TikTok Shop was rolling out, we had the opportunity to dive into early learnings at our NEXT Summit with a panel featuring:

• Ajay Salpekar, Head of Beauty at TikTok Shop
• Leslie Ann Hall, Founder and CEO of Iced Media
• Kristine Linnea Camarlinghi, Chief Operating Officer of Dieux Skin