Key Takeaways:

• After announcing it would wind down over a year ago, Faace has a second chance. 
• Founder Jasmine Wicks-Stephens confirmed the deal is complete on her Substack on September 15.
• The financial terms and buyer have not been disclosed.

Faace gets a second chance after announcing the brand was shutting down.

WHO: Faace was founded in 2019 by Jasmine Wicks-Stephens with a mission to tackle everyday skin stresses caused by menopause, periods, tiredness, and perspiration. The range simplifies complicated skincare routines with products that adapt to your skin's life cycles.

WHY: In July 2024, Wicks-Stephens began the process of trying to find a buyer for Faace.

IN THEIR OWN WORDS: “I’m a little bit dumbstruck, to be honest,” Jasmine Wicks-Stephens shared on her Substack. “Last week, when we (the shareholders, new owner and I) signed the agreements, I still didn’t believe that it wouldn’t all fall through. And it hasn’t. My skincare brand, after years and years of heartbreak, has sold.”

She continued, “I’m excited and proud that someone else sees a future in the concept. So Faace 2.0 is now officially on the horizon.”

DETAILS:

• The deal's financial terms and the new owner's identity have not been disclosed. 
• In July 2025, Jasmine Wicks-Stephens, Faace founder, posted a video on LinkedIn and Instagram saying the brand was closing after a potential sale fell through. 
• In 2024, Faace secured a triple investment on BBC's Dragons' Den from Steven Bartlett, Peter Jones, and Touker Suleyman.
• Faace secured £165,000 in 2023.